About
Art Director, Director, and Film Producer working across narrative, documentary, broadcast, brand identity, and branded content across MENA and Europe.
I think, I feel, and I make those two parallel lines meet, on time, whatever the format.
Music came first. I started on the triangle, playing alongside my father in his band before I could properly reach a piano. At six, I entered music school and chose a jazz pianist as my teacher, inspired by Ziad Rahbani. Solfeggio, harmony, theory, and years of classical piano came long before I ever touched a camera. Music is a very important part of my personality and skill set.
Then there was my village: the mountains, the valley, the clouds, snow, autumn and spring, old faces, houses, and architecture. It taught me to look.
Another part came from spending a lot of time alone as a kid: growing up in the Windows 95/98 era, learning to type on a keyboard, discovering Paint, playing the classics, and becoming fascinated by the image, especially through Jasc Paint Shop Pro. That was where I first understood the digital image: the pixel. By 13, I had taught myself Photoshop and was designing logos and event posters for businesses around my village. By university, I was rebranding restaurants, producing documentary and advertising work, technically freelancing before I had a name for it.
I grew up at the dawn of tech. I have seen Fairouz live in concert three times. I owned a PS1, a PS2, and a Game Boy. I was fascinated by TV, commercials, and jazz. That fascination became my career: independent projects, visual identity, and broadcast productions across Europe and the GCC. I build visual worlds with character, whether for a film, a campaign, a brand, or something that does not fit neatly into one category.
I am now moving toward bigger narrative work, international co-productions, and ambitious creative projects with a clear point of view.
Open to project collaborations, co-production conversations, and script consultations.